1. Topic-
Teen Marketing
2. Content-
Marketing "Cool" to Teenagers
3. Goals: Aims/Outcomes-
1. To have students understand the way media influences their decisions
4. Objectives-
1. Students will use media such as the Internet and popular magazines to create a collage based on their personal style and preferences.
2. Students will understand the influence the media has on trends and being "cool" by watching a documentary and comparing it to the images and phrases on their collage.
5. Materials and Aids-
Merchants of Cool Video, Magazines, Internet, Posterboard, Scissors, Glue
6. Procedures/Methods-

A. Introduction-

1. We will discuss different forms of media
2. We will talk about advertising and how many ad's students think they see per day

B. Development-

1. We will talk about the underlying message behind advertising.
2. We will talk about the influences the media has on students decision making
3.We will talk about the way students perceive the media.

C. Practice-

1. Students will individually brainstorm, writing down ideas that reflect their personal style and identity
2. Students will be given popular magazines and Internet access to work individually on collecting images and phrases that reflect their style and identity.
3. Students will create a collage with the images and phrases they have collected.

D. Independent Practice-

1. We will compare collages to see the similarities and differences of each student.
2. We will watch Merchants of Cool
3. We will discuss Merchants of Cool to see the student's reactions to the documentary

E. Checking for understanding-

1. We will make comparisons between the ideas portrayed in Merchants of Cool and the images and phrases the students included on their collages.

F. Closure-

1. Students will write a one page summary about the documentary and whether they feel teens are or are not influenced into shaping their identity based on what the media perceives as being cool.
7. Evaluation-
1. I will use the one page summary to see what the students took away from the documentary and the influences of the media.

This Lesson Plan is available at (www.teacherjet.com)