1. Topic-
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2. Content-
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| Create a new brand of toothpaste that is sure to sell |
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3. Goals: Aims/Outcomes-
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a. Review the kinds of healthy action that students have demonstrated.
Grade 3 Health |
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4. Objectives-
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1.think creatively to create a brand identity, packaging
2. write an ad for a new brand of toothpaste
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5. Materials and Aids-
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| template for toothpaste box |
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6. Procedures/Methods-
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A. Introduction-
1.ask students if they can put up their hand if they know how old
the toohbrush is
2. share interesting facts
-how old the toothbrush is
-before toothpaste was invented what people used
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B. Development-
1.ask students to list the names of toothpastes they are familiar
with
2.write the names of the toothpaste brand on the board
3.ask if they recall any TV commercials they have seen
-how do the toothpaste look or taste differently from one another
-how did the commercials present the toothpaste to the audience
-what did the commercials say or do to get people to buy the toothpaste
-what key words or slogans might those ads have included
3.explain that they will be creating their own toothpaste brand
4. hand out the questions on paper for them to answer about their
toothpaste brand
5.have them get started answering the questions
6. from questions have them create their own toothpaste brand
-hand out template for toothpaste box |
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C. Practice-
| 1.creating a toothpaste brand |
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D. Independent Practice-
1.creating toothpaste brand
2.thinking about the following questions as they create their toothpaste
-what age group is it for
-what is special about your toothpaste
-what slogan will you use to grab customers attention
-including information in your ad about health benefits of your toothpaste |
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E. Accommodations (Differentiated Instruction)-
1.have the questions on paper for them to answer so they can create
an ad for their toothpaste
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F. Checking for understanding-
| 1.did their writing for the ad include any health benefits for their
toothpaste |
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G. Closure-
1.have them write an ad about their toothpaste to make customers
want to buy it
-use the questions that were on the board to write their ad |
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7. Evaluation-
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Toothpaste Brand
Was the product special or unique in any way
1-exceptionally unique
2- some unique factors
3- not very unique
Does the toothpaste have a catchy slogan
1-slogan is very catchy
2-slogan is good
3-slogan will not sell many toothpaste
Did their ad include any health benefits
1-included good information about health benefits
2-included a little information about health benefits
3-included no mention of health benefits |
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