Grade: 11
Subject: Social Studies
Men in Advertising
Stereotypes, gender roles, "tough guise", "ideal man", norms, sexualization of violence.

Expected Outcome Of This Lesson Plan-
1.To understand how mass media influences men.
2. To be able to differentiate between what is real and what is a stereotype.
3. To learn that we can and should develop our own ideas based on good values and not to allow media to reinforce negative attitudes and behaviour.
Teacher Objectives-
1.Evaluate the role of cultural influences in
socialization For example as they affect gender
2.Analyse the role of the mass media in influencing
individual and group behaviour.
Video: "Tough Guise"
"Tough Guise" Work sheet
Internet Website:
Male advertisement images ppt
Teaching Methods-

1. Lesson Introduction-

1.Males in ads ppt. Reviewing the images that males are bombarded with in the media will serve as a starting point for examining the societal pressures men feel and how these attitudes develop into seriously negative repercussions.

2. Lesson Progression-

1. On the board the class will compile a list of what a "real man" is.
2.Additional side notes will be made about what men are called if they are not "real men".
3.Students will discuss openly about how this makes men feel.

3. Guided Practice-

1.Students will watch the "Tough Guise" video and answer questions on the worksheet.
2. Once completed the work sheet will be taken up.

4. Student Practice-

1.Students and Ms. Hart will look at an article which is responding to males and their role changing in society.

5. Learner Accommodations-

1.Doing a group activity in the development and independant practice section will allow differentiated learners to work together to understand the topic discussed today.

6. Assessment-

1.Why is violence more prevalent among men?
2.Are the pressures on men just as great as the societal pressures on women? If so, can we see how advertisting and the stereotypes and gender roles that it dictates harm everyone?

7. Lesson Closure-

1.Is this is a reflection of our society and if so what does that mean?
2. How can we change the influence media has over us?
Measuring Student Progress-
1. Student comments will be assessed during discussion.

This Lesson Plan is available at (