Subject: Intro to DJ Technologies  
1. Topic-

Warming up/ Reading the Crowd /Choosing the next Record

How to Create a :30 sec Radio Promo/ Ad, Creating a DJ Press kit
 
2. Content-
Mash-up
Juggle
Set
remix
Radio Edit
Marketing
Promo
White Label
Phrase
Re-Master		 -Radio script
- Dialogue
- Voice Over
- Music bed
- Sound design
- Preproduction
- Target audience
- Promo
- PSA

 Advertising
Promotions
Brainstorming
Targeting
Demographics
Sponsor
Target audience
Target Market
Spamming
Logo
Tagline
3. Goals: Aims/Outcomes-
1. Capture an audience's attention and keeping their attention through the music you are playing.
Students will successfully create a DJ Press kit which will include the following:
2. Students will be able to demonstrate their knowledge of how to create a successful radio advertisement using written form, audio sound design and voice over performance.
- Your DJ Logo and catch phrase (full color)

- Your DJ Biography (minimum 1 page)
- 12 Song Playlist
- A Flyer/ Advertisement for an event of your own ( Full Color )
- A DJ photo of yourself (optional)
- A Sample mix CD showcasing your DJ-ing skills and song arrangements
 
4. Objectives-
1.The Student will be able to Produce a :30 second Radio promo/ advertisement.

2. The student will be able to write a proper radio script , record the dialogue, create a sound design , and mix the audio components in Audacity (sound editing software).

3. The students will be able to present their completed radio promo to the rest of the class.

4. Students will demonstrate (using Serato and Numark controller) that they can match songs that work well together and create an inviting atmosphere for specific events.

5 1- What is DJ Press Kit ?

6- Why does a DJ need a press kit ?
 
5. Materials and Aids-
Apple IMac
PDF Chapter
Chapter Review questions PDF
Numark DJ controller
Serato Intro DJ software
Headphones
Headphone audio splitters
- IMac computer
- Music and sound editing software (Audacity, Garageband , Reason, Itunes)
- Sennheiser Microphone Headsets
- 1 double pocket black folder
- IMac computer
- Serato (DJ software)
- Audacity (sound editing software)
- Sony closed back headphones
- Itunes (music library software)
- USB thumb drive
- 1/8" audio splitters
 
6. Procedures/Methods-

A. Introduction-

1. What kind of music should we play at the beginning of an event? (Different events will be discussed)

2. Discuss some techniques on how to read a crowd and determine what musical genre will optimize the event experience.

3. How to keep the the crowd engaged in the event.
 

B. Development-

The Instructor will demonstrate how to Build up a musical set by performing live in front of class. All the while pausing at times to either pose questions to or field questions from the class.
1- What is a brand ?
2- Why is branding so important to becoming a successful DJ ?
3- What is a Logo ? Why is having a Logo important ?

1. What type of product/products do you intend to sell and please give a brief description of your company.

2. Does the ad have any characteristics that might annoy people and contribute to poor public relations for the business?

3. Does the ad provide excitement?

4. Does the ad sell merchandise or services, or does it merely announce them?

5. Does the ad provide an opportunity for an adequate selling message?

6. Does the medium reach the largest number of prospects at the lowest cost per prospect?

7. Does the ad fit the type of business in terms of prestige and distinction?
 

C. Practice-

Classroom discussion

1- What does it mean when someone asks you, "What is your market"� ? Explain in detail.
2- What is Marketing ?
3- What are the main differences between Marketing, Advertising and Promotions ?

1. What type of product/products do you intend to sell and please give a brief description of your company.

2. Does the ad have any characteristics that might annoy people and contribute to poor public relations for the business?

3. Does the ad provide excitement?

4. Does the ad sell merchandise or services, or does it merely announce them?

5. Does the ad provide an opportunity for an adequate selling message?

6. Does the medium reach the largest number of prospects at the lowest cost per prospect?

7. Does the ad fit the type of business in terms of prestige and distinction?

In a one-page description of your company and advertising ideas (3), please address the following questions:

1. What type of product/products do you intend to sell and please give a brief description of your company.

2. Does the ad have any characteristics that might annoy people and contribute to poor public relations for the business?

3. Does the ad provide excitement?

D. Independent Practice-

1. Read the chapter PDF pertaining to the lesson and answering review questions.

2. Instructor will provide students with music playlist. Students will have to create a setlist which not only works well technically but also creates an inviting atmosphere.

4. Each Student to prepare a radio script following one of three professional script format templates.

5. Student will record voice over in Audacity following the script they've previously created.

6. Student will add original or canned music bed and or SFX to support voice over.

The DJ Press kit Project is divided into simple weekly assignments below:

- Creating a DJ name and design a logo
- Creating a Tagline for the DJ name / company
- Creating a DJ biography
- Creating an event flyer
- Record a sample mix CD
 

E. Accommodations (Differentiated Instruction)-

1. Brief lecture about the Lesson

2. Instructor demonstration

3. Students watch a short video presentation.
 

F. Checking for understanding-

Students will perform their set live in front of the their peers. Instructor and Class will critique and grade each set, using a performance rubric
 

G. Closure-

A good radio advertisement should help the advertiser tell people about the business, about the products and services for sale, and the benefits of buying from your business. It should also build customer confidence, attract new customers, keep present customers coming back and help make the business profitable. To accomplish all these objectives is not an easy task.
This will be an individual assignment.

No matter how good you might think you sound in your bedroom, or even how many friends, colleagues and fans say you sound amazing, A DJ's prime marketing tool is his demo. From cassettes to CDs to digital, giving samples of your work is how you show your skill.
 
7. Evaluation-
A Performance Rubric is used to indicate not only general progress, but specific technical skills level.
 

This Lesson Plan is available at (www.teacherjet.com)