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1
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2
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3
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4
|
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Purpose and Audience (media literacy)
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identifies the purpose and intended audience
of chosen magazine advertisement with limited effectiveness
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identifies the purpose and intended audience
of chosen magazine advertisement with some effectiveness
|
identifies the purpose and intended audience
of chosen magazine advertisement with considerable effectiveness
|
identifies the purpose and intended audience
of chosen magazine advertisement with a high degree of effectiveness
|
____
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Responding to Texts (media literacy)
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expresses personal opinions about ideas presented in the ad, with limited effectiveness
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expresses personal opinions about ideas presented in the ad, with some effectiveness
|
expresses personal opinions about ideas presented in the ad, with considerable effectiveness
|
expresses personal opinions about ideas presented in the ad, with thorough effectiveness
|
____
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Audience Responses
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describes how different audiences might
respond to the chosen ad, with limited effectiveness
|
describes how different audiences might
respond to the chosen ad, with some effectiveness
|
describes how different audiences might
respond to the chosen ad, with considerable effectiveness
|
describes how different audiences might
respond to the chosen ad, with a high degree of effectiveness
|
____
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Making Inferences (media literacy)
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uses overt and implied messages to draw inferences and in simple media texts with limited effectiveness
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uses overt and implied messages to draw inferences and in simple media texts with some effectiveness
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uses overt and implied messages to draw inferences and in simple media texts with considerable effectiveness
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uses overt and implied messages to draw inferences and in simple media texts with a high degree of effectiveness
|
____
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Language Conventions (writing)
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uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with limited effectiveness
|
uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with some effectiveness
|
uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with considerable effectiveness
|
uses simple punctuation
correctly and spells most words correctly, using a dictionary
when needed with thorough effectiveness
|
____
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|
|
|
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Total---->
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____
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