Media Literacy
Advertisement Project
Name: ___________________ Teacher:
Date : ___________________ Title of Work: ___________________
 
Criteria
Points
1
2
3
4
 
Purpose and Audience (media literacy)
identifies the purpose and intended audience of chosen magazine advertisement with limited effectiveness
identifies the purpose and intended audience of chosen magazine advertisement with some effectiveness
identifies the purpose and intended audience of chosen magazine advertisement with considerable effectiveness
identifies the purpose and intended audience of chosen magazine advertisement with a high degree of effectiveness
____
Responding to Texts (media literacy)
expresses personal opinions about ideas presented in the ad, with limited effectiveness
expresses personal opinions about ideas presented in the ad, with some effectiveness
expresses personal opinions about ideas presented in the ad, with considerable effectiveness
expresses personal opinions about ideas presented in the ad, with thorough effectiveness
____
Audience Responses
describes how different audiences might respond to the chosen ad, with limited effectiveness
describes how different audiences might respond to the chosen ad, with some effectiveness
describes how different audiences might respond to the chosen ad, with considerable effectiveness
describes how different audiences might respond to the chosen ad, with a high degree of effectiveness
____
Making Inferences (media literacy)
uses overt and implied messages to draw inferences and in simple media texts with limited effectiveness
uses overt and implied messages to draw inferences and in simple media texts with some effectiveness
uses overt and implied messages to draw inferences and in simple media texts with considerable effectiveness
uses overt and implied messages to draw inferences and in simple media texts with a high degree of effectiveness
____
Language Conventions (writing)
uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with limited effectiveness
uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with some effectiveness
uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with considerable effectiveness
uses simple punctuation correctly and spells most words correctly, using a dictionary when needed with thorough effectiveness
____
       
Total---->
____

Teacher Comments:

 


This rubric is from www.TeacherJet.com