|
|
1
|
2
|
3
|
4
|
|
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Appeal to target
audience (grade 4-6 students & their parents)
|
The product would not
appeal to students of this age. Little information or
other facts are included to persuade parents to buy
the product.
|
The product would appeal
to students of this age in some ways. Some information
and/or other facts are included to persuade parents
to buy the product.
|
The product would appeal
to students of this age. Information and other facts
are included to persuade parents to buy the product.
|
The product would greatly
appeal to students of this age. Lots of information
and other facts are included to persuade parents to
buy the product.
|
____
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|
Originality of the
product
|
Little originality
or uniqueness is included in the design of this product.
It is similar to many other products already on the
market.
|
Some originality is
included in the design of this product. It is similar
to some products already on the market.
|
Originality and creativity
are included in the design of this product. It is similar
to a few/no products already on the market.
|
Much originality and
creativity are included in the design of this product.
It is similar to almost no products already on the market.
|
____
|
|
Information
|
Little/no information
in text form is included in the advertisement.
|
Some information in
text form is included in the advertisement.
|
Information in text
form is included in the advertisement.
|
A great deal of relevant
information in text form is included in the advertisement.
|
____
|
|
Purpose (to persuade
students to want the device/app & parents to purchase
the device/app)
|
Very little detail
and information is included to convince students that
they want the product, and to persuade parents to purchase
the product.
|
Some details and information
is included to convince students that they want the
product, and to persuade parents to purchase the product.
|
An appropriate amount
of detail and information is included to convince students
that they want the product, and to persuade parents
to purchase the product.
|
A great deal of important
details and information is included to convince students
that they want the product, and to persuade parents
to purchase the product.
|
____
|
|
Neatness & creativity
|
Little attention has
been paid towards creating a neat and appealing advertisement.
An inappropriate level of creativity has been used in
producing the advertisement (e.g., using bright colors,
including facts about the product.
|
Some attention has
been paid towards creating a neat and appealing advertisement.
Some creativity has been used in producing the advertisement
(e.g., using bright colors, including facts about the
product.
|
Attention has been
paid towards creating a neat and appealing advertisement.
Creativity has been used in producing the advertisement
(e.g., using bright colors, including facts about the
product.
|
Attention has been
paid towards creating a neat and appealing advertisement
in a sophisticated manner. Much creativity has been
used in producing the advertisement (e.g., using bright
colors, including facts about the product.
|
____
|
| |
|
|
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Total---->
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____
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