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1
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2
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3
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4
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Identify and state
the product being advertised
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Could not clearly state
the product being advertised
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Could identify and
state product being advertised
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Could identify and
state product advertised with evidence from advertisement
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Could identify and
state product advertised with relevant and descriptive
evidence from the advertisement
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____
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Identify and state
the key phrase used by media advertisement (Overt message)
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Could not clearly state
the key phrase used by media advertisement
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Could identify and
state key phrase used by media advertisement
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Could identify and
state key phrase used by media advertisement with evidence
from advertisement
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Could identify and
state key phrase used by media advertisement with evidence,
distinguishing it from other information present
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____
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Could identify and
state the 4 elements used by media advertisement to
capture reader's attention: language, colors, design
layout, pictures/photos
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Could identify and
state 1-2 elements used by media advertisement to capture
reader's attention
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Could identify and
state 2-3 elements used by media advertisement to capture
reader's attention
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Could identify and
state 3-4 elements used by media advertisement to capture
reader's attention with some explanation of their effectiveness
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Could identify and
state all the elements used by media advertisement to
capture reader's attention with explanation of how their
effectiveness contributes to gaining the reader's attention
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____
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Identify and state
implied message conveyed by media advertisement
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Could not identify
and state the implied message conveyed through media
advertisement (not clear)
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Could identify but
not clearly state the implied message conveyed through
media advertisement (some understanding)
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Could identify and
state the implied message conveyed through media advertisement
with some evidence from advertisement (identifying 2-3
elements used to convey implied message)
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Could identify and
state the implied message conveyed through media advertisement
with evidence from the advertisement (identifying and
explaining how all 4 elements were used to convey implied
message)
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____
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Could clearly summarize
and restate in their own words,in a short paragraph,
who the target audience was, what the media advertisement
was trying to accomplish and how effective they were.
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Could briefly summarize
what the product advertisement was about in their own
words
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Could briefly summarize
in their own words what the product advertisement was
about,identifying who the target audience was
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Could briefly summarize
in their own words what the product advertisement was
trying to accomplish, identify who the target audience
was, and evaluate the advertisements' effectiveness
with some explanation
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Could briefly summarize
in their own words what the product advertisement was
trying to accomplish, identify who the target audience
was, and evaluate and explain the advertisement's effectiveness
by explaining how several media elements contributed
to its effectiveness
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____
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Total---->
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