Business Plan: Marketing
Name: ___________________ Teacher:
Date : ___________________ Title of Work: ___________________
 
Criteria
Points
1
2
3
4
 
New patient marketing tool
Not an appropriate tool to get new patients.
A somewhat appropriate tool to get new patients.
A mostly appropriate tool to get new patients.
Appropriate tool to get new patients.
____
Effectiveness of new patient marketing tool
New patient marketing tool not effective with no evidence shown.
New patient marketing tool not effective with evidence shown.
New patient marketing tool effective with no evidence shown.
New patient marketing tool effective with evidence shown.
____
Patient retention marketing tool
Not an appropriate tool to retain patients.
A somewhat appropriate tool to retain patients.
A mostly appropriate tool to retain patients.
Appropriate tool to retain patients.
____
Effectiveness of patient retention marketing tool
Existing patient marketing tool not effective with no evidence shown.
Existing patient marketing tool not effective with evidence shown.
Existing patient marketing tool effective with no evidence shown.
Existing patient marketing tool effective with evidence shown.
____
Overall plan
Plan not designed and executed well.
Plan somewhat designed and executed well.
Plan mostly designed and executed well.
Plan designed and executed well.
____
       
Total---->
____

Teacher Comments:

 


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