|
1
|
2
|
3
|
4
|
|
New patient marketing
tool
|
Not an appropriate
tool to get new patients.
|
A somewhat appropriate
tool to get new patients.
|
A mostly appropriate
tool to get new patients.
|
Appropriate tool to
get new patients.
|
____
|
Effectiveness of
new patient marketing tool
|
New patient marketing
tool not effective with no evidence shown.
|
New patient marketing
tool not effective with evidence shown.
|
New patient marketing
tool effective with no evidence shown.
|
New patient marketing
tool effective with evidence shown.
|
____
|
Patient retention
marketing tool
|
Not an appropriate
tool to retain patients.
|
A somewhat appropriate
tool to retain patients.
|
A mostly appropriate
tool to retain patients.
|
Appropriate tool to
retain patients.
|
____
|
Effectiveness of
patient retention marketing tool
|
Existing patient marketing
tool not effective with no evidence shown.
|
Existing patient marketing
tool not effective with evidence shown.
|
Existing patient marketing
tool effective with no evidence shown.
|
Existing patient marketing
tool effective with evidence shown.
|
____
|
Overall plan
|
Plan not designed and
executed well.
|
Plan somewhat designed
and executed well.
|
Plan mostly designed
and executed well.
|
Plan designed and executed
well.
|
____
|
|
|
|
|
Total---->
|
____
|