Creating an Advertisement
Name: ___________________ Teacher:
Date : ___________________ Title of Work: ___________________
 
Criteria
Points
1
2
3
4
 
Advertising Technique
The chosen advertising technique is not followed or no advertising technique exists.
The advertisement uses the advertising technique satisfactorily, but not creatively.
The advertisement is a good example of the use of the advertising technique.
The advertisement uses the chosen advertising technique creatively and well.
____
Content
There is a lack of required content. Purpose, audience, and reason are not distinguishable.
Some of the required content is covered. Purpose, Audience, and reasons not easily definable.
The advertisement consists of most of the required content. Purpose, audience, and reasons can be determined but not as clearly.
The advertisement consists of all the required content. Purpose, audience, and reasons clearly seen.
____
Writing
The writing is illegible and/or unclear. The writing is unenticing or full or grammatical errors.
The writing is mostly legible and clear with some grammatical errors. The writing is somewhat enticing.
The writing is mostly legible and clear with some grammatical errors. The writing is somewhat enticing.
The writing is legible, clear, and grammatically correct. The writing entices the consumer.
____
Creativity / Originality
The work is a minimal collection or rehash of other people's ideas, products, and images. There is no evidence of new thought.
The work is an extensive collection and rehash of other people's ideas, products, and images. There is little evidence of new thought or inventiveness.
The project shows some evidence of originality and inventiveness.
The project shows significant evidence of originality and inventiveness. The majority of the content and many of the ideas are fresh, original, and inventive.
____
____
       
Total---->
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Teacher Comments:

 


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