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1
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2
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3
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4
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Advertising Technique
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The chosen advertising technique is not followed or no advertising technique exists.
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The advertisement uses the advertising technique satisfactorily, but not creatively.
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The advertisement is a good example of the use of the advertising technique.
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The advertisement uses the chosen advertising technique creatively and well.
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____
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Content
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There is a lack of required content. Purpose, audience, and reason are not distinguishable.
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Some of the required content is covered. Purpose, Audience, and reasons not easily definable.
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The advertisement consists of most of the required content. Purpose, audience, and reasons can be determined but not as clearly.
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The advertisement consists of all the required content. Purpose, audience, and reasons clearly seen.
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____
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Writing
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The writing is illegible and/or unclear. The writing is unenticing or full or grammatical errors.
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The writing is mostly legible and clear with some grammatical errors. The writing is somewhat enticing.
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The writing is mostly legible and clear with some grammatical errors. The writing is somewhat enticing.
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The writing is legible, clear, and grammatically correct. The writing entices the consumer.
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____
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Creativity / Originality
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The work is a minimal collection or rehash of other people's ideas, products, and images. There is no evidence of new thought.
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The work is an extensive collection and rehash of other people's ideas, products, and images. There is little evidence of new thought or inventiveness.
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The project shows some evidence of originality and inventiveness.
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The project shows significant
evidence of originality and inventiveness. The majority
of the content and many of the ideas are fresh, original,
and inventive.
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____
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____
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Total---->
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