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Transcript of Focus
Group Discussion
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Focus Group done on
no less than 5 people from target audience
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Covers all questions
related to the theoretical model
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Balanced coverage of
all the questions, good probing going beyond the "yes"
or "no" answers to the "why"
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Excellent probing on
all important points that relate to the targeted beliefs,
behaviors, and modes of prevention
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Expressions recorded
verbatim that are relevant to the relevant beliefs and
behaviors and/or way of thinking
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Expressions are recorded
verbatim
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Recorded expressions
are related to the beliefs, behaviors, and/or way of
thinking
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Good choice of expressions
and well justified inference to related beliefs, behaviors,
and/or way of thinking
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Good choice of expressions,
excellent inferences, and excellent insight on the important
idea(s)
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Physical appearance
of participants
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Brief overview of their
physical appearance
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Overview of appearance
covering with some detail the clothing, hair style,
glasses, make-up, body posture, etc.
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Overview of appearance
giving a good insight about the looks of the participants
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Overview of appearance
giving an excellent insight of the looks of participants
allowing reproduction of similar characters
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Responses to the
one-to-one interview about the scenario similar to the
PSA
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Recorded responses
for 2 one-to-one interview
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Scenario is well explained
as well as the responses for at least one of the 2 interviews
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Scenario is well explained
as well as the responses for both interviews
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Elaborate scenario
that triggered insightful responses
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Concluding remarks
and plan for the PSA
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Summary of main points
in Focus group
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Summary of main points
and inference on how this may impact the PSA
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Good synthesis of the
majority of the main points and relating them to the
PSA
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Good synthesis of the
main points and singling out the one(s) that will be
most significant to the PSA
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Total---->
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