|
1
|
2
|
3
|
4
|
|
Filling in the SWOT
Template
|
Only one row is completed.
|
Two rows are completed.
|
Three rows are completed.
|
Four or more rows are
completed.
|
____
|
Strengths & Weaknesses
|
The strengths & weaknesses
identified in the template are not supported by the
business model and do not match.
|
The strengths and weaknesses
in the template match but are not supported by the business
model or they are supported but do not match.
|
The strengths and weaknesses
identified in the template match and are supported by
the business model.
|
There is more than
one pair strengths and weaknesses identified in the
template. They match and are supported by the case.
|
____
|
Opportunities &
Threats
|
The opportunities and
threats identified in the template are not supported
by the business model and do not match.
|
The opportunities and
threats identified in the template match but are not
supported by the business model or they are supported
but do not match
|
The opportunities and
threats identified in the template match and are supported
by the business model.
|
There is more than
one pair of opportunities and threats identified in
the template. They match and are supported by the business
model.
|
____
|
Spelling & Typographical
Errors
|
The work has 20 or
more spelling or typographical errors.
|
The work has 10 or
more spelling or typographical errors.
|
The work has 1-9 spelling
or typographical errors.
|
The work has no significant
spelling or typographical errors.
|
____
|
Grammatical Errors
|
The work has 20 or
more grammatical errors.
|
The work has 10 or
more grammatical errors.
|
The work has 1-9 grammatical
errors.
|
The work has no significant
grammatical errors.
|
____
|
|
|
|
|
Total---->
|
____
|