|
|
1
|
2
|
3
|
4
|
|
|
Appropriate Use
of Fonts
|
Student uses default
font for all aspects of the brochure and does not change
anything.
|
Student changes the
default font but uses the same font for all aspects
of the brochure. OR Student changes the default font
but uses far too many fonts on one brochure.
|
Student changes the
fonts, and has different fonts for the titles and the
text but does not use a sans serif typeface for titles
and headers and a serif typeface for text. OR Student
changes the fonts and has different fonts for the titles
and the text but uses a font that is too difficult to
read.
|
Student changes the
fonts, has different fonts for the titles and the text.
Uses a sans serif typeface for titles and headers and
a serif typeface for text. All fonts are readable.
|
____
|
|
Appropriate Font
Formatting (Size, Type Styles, and Color)
|
Student uses a font
that is too small to read or a color that is impossible
to read.
|
Size of font is appropriate,
but student uses a color combination between the background
and the font that makes the font difficult to read.
OR Color combination between the background and the
font is good and aids in readability, but the size is
too small to read.
|
Student uses appropriate
size and color combinations between the background and
text, making it very easy to read the text. Student
needs to work on appropriate use of style changes -
use less bolding, italicizing, or underlining.
|
Student uses appropriate
size and color combinations between the background and
text, making it very easy to read the text. Student
also uses style changes in a way that draws attention
to the most important text on the brochure.
|
____
|
|
Use of visual cues
to draw attention to important information.
|
No visual cues present.
|
Some visual cues present,
but use seems random or haphazard.
|
Uses frames, boxes
or bullets in a manner that highlights important information
in most cases.
|
Uses frames, boxes
or bullets in a manner that highlights important information
in every section of the brochure.
|
____
|
|
Use of graphics
to enhance flyer.
|
No graphics present.
|
Few graphics present
OR So many graphics there is no white space and the
reader cannot find the most important information.
|
Appropriate number
of graphics in terms of formatting and white space,
but the graphics don't focus attention on the most important
information.
|
Appropriate number
of graphics in terms of formatting and white space.
All graphics enhance the brochure by focusing attention
on the most important information. Graphics represent
the information being conveyed.
|
____
|
|
Appropriate Text
Formatting (Text Boxes, Angled Text, Text Breaks)
|
No attempt to format
text has been made.
|
Student uses text boxes
to place text in certain places, but uses odd shapes
or angled type. OR Student uses text boxes to place
text in certain places, but the text is full of hyphenated
words or widows and orphans (leftover words at the top
or bottom of the block of text).
|
Student uses text boxes
to place text in certain places and has very few formatting
errors that make the text difficult to read or leave
hyphenated words, widows, or orphans.
|
Student uses text boxes
to place text in certain places and has no formatting
errors that make the text difficult to read or leave
hyphenated words, widows, or orphans.
|
____
|
| |
|
|
|
Total---->
|
____
|