|
|
1
|
2
|
3
|
4
|
|
|
Tells what three
of the product's features are. K/U
|
Features are barely
mentioned and poorly explained.
|
Most features are mentioned
and adequately explained.
|
Features are all mentioned
and explained well.
|
Features are all mentioned
and explained in a way that entices the reader.
|
____
|
|
Tells what three
of the product's benefits are (tells them how or why
the product will improve their lives) Comm
|
Benefits are barely
mentioned and poorly explained.
|
Most benefits are mentioned
and adequately explained.
|
Benefits are all mentioned
and explained well.
|
Benefits are all mentioned
and explained in a way that entices the reader.
|
____
|
|
Tells why your product
is better than others. T/I
|
Copywriter makes an
unconvincing case.
|
Copywriters make an
adequate case.
|
Copywriter makes a
convincing case.
|
Copywriter makes a
highly convincing case.
|
____
|
|
Has a strong, creative
headline Comm
|
Headline is weak and
not creative.
|
Headline is adequate
and somewhat creative.
|
Headline is creative
and strong.
|
Headline is highly
creative and very effective is grabbing the reader's
attention.
|
____
|
|
Uses at least one
'creative angle"� App
|
Creative angle is poorly
utilized.
|
Creative angle is adequately
utilized.
|
Creative angle is well
utilized.
|
Creative angle is expertly
utilized.
|
____
|
| |
|
|
|
Total---->
|
____
|