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1
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2
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3
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4
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Identifies and explains
the intended purpose of media texts
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I have difficulty explaining
the purpose of media texts (e.g., to persuade, to inform,
to entertain), and need to use clues from the text to
help me
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I can partially explain
the purpose of media texts (e.g., to persuade, to inform,
to entertain), but need to use more clues and my own
ideas
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I can clearly explain
the purpose of media texts (e.g., to persuade, to inform,
to entertain) by using clues and my own ideas
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I can effectively explain
the purpose of media texts (e.g., to persuade, to inform,
to entertain) by using clues and my own ideas
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____
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Explains how media
texts address their intended audience
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I can identify who
the media text is intended for, but have difficulty
supporting my answer and explaining how I know
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I use some evidence
from the text to explain who the media text is intended
for
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I use evidence from
the text to clearly explain who the media text is intended
for
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I use both evidence
from the text and my own ideas to thoroughly explain
who the media text is intended for
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____
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Identifies whose
point of view is represented, and explains the "main
message" in media texts
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I demonstrate a limited
understanding of the main message that is represented
in media texts, and who is sending the message
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I demonstrate some
understanding of the main message that is represented
in media texts, and who is sending the message
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I demonstrate a good
understanding of the main message that is represented
in media texts, and who is sending the message
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I demonstrate a strong
understanding of the main message that is represented
in media texts, and who is sending the message
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____
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Identifies missing
points of view in media texts
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I am having difficulty
identifying missing points of view in media texts
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I am beginning to identify
whose point of view is missing in media texts, using
simple ideas
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I identify a missing
point of view in media texts
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I clearly identify
several missing points of view in media texts
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____
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Evaluates the effectiveness
of media texts, determining whether or not they will
achieve a particular goal
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I am beginning to express
opinions about media texts, but do not support my opinions
with evidence or reasons
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I am beginning to express
opinions about media texts, including simple reasons
to help support whether I think the texts are effective
/ ineffective.
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I express my opinions
about media texts, including reasons to help support
whether I think the texts are effective / ineffective
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I express my strong
opinions about media texts, including several detailed
reasons to support whether I think the texts are effective
/ ineffective
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____
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Total---->
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____
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