Media Arts
Music Video Project
Name: ___________________ Teacher:
Date : ___________________ Title of Work: ___________________
 
Criteria
Points
1
2
3
4
 
Pacing
Transitions not matched to tempo. No connection between pace of song and clips. No use of bars or song structure to edit.
Some transitions matched to tempo. Minimal connection between pace of song and clips. Minimal use of bars or song structure to edit.
Most transitions matched to tempo. Substantial connection between pace of song and clips. Moderate use of bars or song structure to edit.
All transitions matched to tempo. Substantial connection between pace of song and clips. Extensive use of bars or song structure to edit.
____
Thoughtfulness of Imagery
No connection between lyrical subject matter and imagery.
Some literal connections between lyrics and imagery. (e.g. singer says dog, footage of dog appears)
Most Imagery used supports the deeper message and meaning of the lyrics through use of visual metaphors and juxtaposition. (E.g. singer says "dogs of war attack my mind" split screen of of planes dropping bombs and dogs attacking people at a civil rights protest)
All Imagery not only supports meaning of lyrics but uses metaphors and juxtapositions that encourage viewer to interpret the lyrics in new and multiple ways.
____
Creativity
No use of editing techniques such as transitions, motion, text and effects. Only one source of footage from a current pop culture source like a movie, cartoon or video
Minimal use of editing techniques. Techniques are unrelated subject matter. Two or three sources, one or Two of which are unfamiliar to audiences
Moderate use of editing techniques, some of which are related to the content. A handful of unique distinct sources some of which are unfamiliar.
Extensive use of editing techniques that relate to the subject matter and add to the depth of meaning of the piece. Numerous different, distinct sources that are mostly unfamiliar to audiences.
____
Technical proficiency
many glitches in video and audio, incorrect frame sizing of clips, blank screen, incorrect formats of final export, etc.
small number of glitches in video and audio, incorrect frame sizing of clips, blank screen, incorrect formats of final export
one or Two glitches in video and audio, incorrect frame sizing of clips, blank screen, incorrect formats of final export
no glitches in video and audio, incorrect frame sizing of clips, blank screen, incorrect formats of final export
____
Passion
Uninvolved, often off task, "do the minimum" approach, needs frequent reminders to stay on task. No evidence of taking pride in final product
Mostly on task, but interested in completing project quickly with Minimal effort. Little evidence of pride in final product
Minimal moments of being off task, almost always strives to meet all requirements, evidence of pride in final product. Some reflection on what could be improved for next time.
Always on task, exceeds the requirements to create the best possible work they can produce. Ample evidence of pride in ownership and a desire to grow artistically from the project.
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Total---->
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Teacher Comments:

 


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