Advertisement Rubric
Name: ___________________ Teacher:
Date : ___________________ Title of Work: ___________________
 
Criteria
Points
1
2
3
4
 
Presentation
Not prepared for presentation; parts of project are insufficient or lacking.
Unsure of some points of presentation; one group member is stronger than the other.
Project seems put together and presenters are confident in their ability to explain their product and the appeal(s) used.
Project has no flaws and the presenters are more than confident in their ability to explain their product and the appeal(s) used.
____
Mastery of Rhetorical Appeals
No appeal was used in the advertisement.
An appeal was used, but there seems to be some confusion on the techniques the appeal requires or appeal is not effective.
An appeal was clearly and effectively used.
The student went above and beyond and used more than one appeal effectively.
____
Stylistic Appeal
Advertisement is poorly put together and has many spelling/grammar errors.
Advertisement is grammatically correct, but lacks color/appeal to the eye. Colors are not balanced on page. Audio is fuzzy or camera is shaky.
Advertisement has a couple errors and it is appealing, but does not add anything special to message.
Advertisement has no errors and the colors and effects chosen add to the idea the ad is trying to convey.
____
Works Cited
There is no works cited present for any songs or visuals used.
The works cited is present but insufficient or has errors in style.
Works Cited is correct but may have some errors.
No errors in works cited.
____
Broadcast Advertisements
Produced 1 broadcast advertisements. There was not story board with advertisement. Does not relate to objectives.
Produced 2 broadcast advertisements. There was not story board with advertisement. Does not relate to objectives.
Produced 2 broadcast advertisements. There was a story board with advertisement. Does relate to objectives.
Produced 2 broadcast advertisements. There was a story board with advertisement. Related to objectives. Broadcast advertisements are neat, appealing, and creative.
____
Other forms of advertisement
Produced 1 other advertisement. Does not relate to objectives.
Produced 2 other advertisement. Does relate to objectives.
Produced 3 other advertisement. Relates to objectives.
Produced 1 other advertisement. Relates to objectives. Other advertisements are neat, appealing, and creative.
____
Creativity/Effort (The amount of time and thought put into the creation of the project.)
The student(s)advertisement lacked creativity and effort.
The student(s) advertisement demonstrated minimal creativity and effort.
The student(s) advertisement demonstrated satisfactory creativity and effort.
The student(s) advertisement demonstrated excellent creativity and effort.
____
Eye Appeal (Overall design of the artwork, scenery, clip art, etc. used in the production of the ad.)
The student(s) advertisement did not have eye appeal for the audience.
The student(s) advertisement had some eye appeal for the audience.
The student(s) advertisement had satisfactory eye appeal for the audience.
The student(s) advertisement had excellent eye appeal for the audience.
____
Message (Thoughts that are portrayed and message sent to the audience.)
The student(s) advertisement lacked loaded words and a positive message.
The student(s) advertisement had some loaded words and a somewhat positive message.
The student(s) advertisement had loaded words and created a positive message.
The student(s) advertisement had excellent loaded words and developed an extremely positive message.
____
Graphic Design (Words and artistic design combined in the presentation.)
The student(s) advertisement had a weak and undeveloped design and delivery.
The student(s) advertisement demonstrated some creativity in design and delivery.
The student(s) advertisement demonstrated good creativity in design and delivery.
The student(s) advertisement demonstrated excellent creativity in design and delivery.
____
Format (Setup of the video or computer generated ad.)
The student(s) did not utilize an effective format in their advertisement.
The student(s) used a somewhat effective format in their advertisement.
The student(s) used an effective format in their advertisement.
The student(s) used an outstanding format in their advertisement.
____
____
       
Total---->
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