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1
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2
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3
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4
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Presentation
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Not prepared for presentation;
parts of project are insufficient or lacking.
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Unsure of some points
of presentation; one group member is stronger than the
other.
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Project seems put together
and presenters are confident in their ability to explain
their product and the appeal(s) used.
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Project has no flaws
and the presenters are more than confident in their
ability to explain their product and the appeal(s) used.
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____
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Mastery of Rhetorical
Appeals
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No appeal was used
in the advertisement.
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An appeal was used,
but there seems to be some confusion on the techniques
the appeal requires or appeal is not effective.
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An appeal was clearly
and effectively used.
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The student went above
and beyond and used more than one appeal effectively.
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____
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Stylistic Appeal
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Advertisement is poorly
put together and has many spelling/grammar errors.
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Advertisement is grammatically
correct, but lacks color/appeal to the eye. Colors are
not balanced on page. Audio is fuzzy or camera is shaky.
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Advertisement has a
couple errors and it is appealing, but does not add
anything special to message.
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Advertisement has no
errors and the colors and effects chosen add to the
idea the ad is trying to convey.
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____
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Works Cited
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There is no works cited
present for any songs or visuals used.
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The works cited is
present but insufficient or has errors in style.
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Works Cited is correct
but may have some errors.
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No errors in works
cited.
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____
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Broadcast Advertisements
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Produced 1 broadcast
advertisements. There was not story board with advertisement.
Does not relate to objectives.
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Produced 2 broadcast
advertisements. There was not story board with advertisement.
Does not relate to objectives.
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Produced 2 broadcast
advertisements. There was a story board with advertisement.
Does relate to objectives.
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Produced 2 broadcast
advertisements. There was a story board with advertisement.
Related to objectives. Broadcast advertisements are
neat, appealing, and creative.
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____
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Other forms of advertisement
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Produced 1 other advertisement.
Does not relate to objectives.
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Produced 2 other advertisement.
Does relate to objectives.
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Produced 3 other advertisement.
Relates to objectives.
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Produced 1 other advertisement.
Relates to objectives. Other advertisements are neat,
appealing, and creative.
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____
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Creativity/Effort
(The amount of time and thought put into the creation
of the project.)
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The student(s)advertisement
lacked creativity and effort.
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The student(s) advertisement
demonstrated minimal creativity and effort.
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The student(s) advertisement
demonstrated satisfactory creativity and effort.
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The student(s) advertisement
demonstrated excellent creativity and effort.
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____
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Eye Appeal (Overall
design of the artwork, scenery, clip art, etc. used
in the production of the ad.)
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The student(s) advertisement
did not have eye appeal for the audience.
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The student(s) advertisement
had some eye appeal for the audience.
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The student(s) advertisement
had satisfactory eye appeal for the audience.
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The student(s) advertisement
had excellent eye appeal for the audience.
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____
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Message (Thoughts
that are portrayed and message sent to the audience.)
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The student(s) advertisement
lacked loaded words and a positive message.
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The student(s) advertisement
had some loaded words and a somewhat positive message.
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The student(s) advertisement
had loaded words and created a positive message.
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The student(s) advertisement
had excellent loaded words and developed an extremely
positive message.
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____
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Graphic Design (Words
and artistic design combined in the presentation.)
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The student(s) advertisement
had a weak and undeveloped design and delivery.
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The student(s) advertisement
demonstrated some creativity in design and delivery.
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The student(s) advertisement
demonstrated good creativity in design and delivery.
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The student(s) advertisement
demonstrated excellent creativity in design and delivery.
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____
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Format (Setup of
the video or computer generated ad.)
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The student(s) did
not utilize an effective format in their advertisement.
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The student(s) used
a somewhat effective format in their advertisement.
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The student(s) used
an effective format in their advertisement.
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The student(s) used
an outstanding format in their advertisement.
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____
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____
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Total---->
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____
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