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1
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2
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3
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4
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Use Microsoft Publisher
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Familiar with the program
enough to produce a pre-formatted college brochure with
no spelling errors
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Pre-formatted brochure
with a few design elements (graphics, color, lines)
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Original design that
incorporates a few design elements and principles.
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Original design for
brochure fully incorporating all design elements and
principles and mastery of typography styles.
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____
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Effective Marketing
Product
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Basic brochure with
general information about College or University
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Information is organized
and has different sections for particular details about
the school (academics, clubs, history, etc.)
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Product is well organized
and utilizes good design principles such as white space
and balance.
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Understanding of the
use of the marketing purpose of the brochure and the
way that colleges may use them to effectively attract
prospective students. Use proper grammar and spelling.
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____
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Understanding of
Design Elements
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Incorporates one design
element into the brochure (lines, space, shapes, form,
color)
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At least two design
elements used in the brochure.
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Use at least two elements
and one picture.
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Brochure is well spaced
and utilizes an appropriate amount of pictures, lines,
and color combinations.
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____
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Principles of Typography
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No use of typographical
diversification.
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Section headings and
body text are two different typefaces
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Different typefaces
with minimal understanding of spacing and font diversification.
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Utilizes the correct
size and design of fonts and character design. Different
typefaces are effectively utilized throughout the brochure.
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____
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Design Principles
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Brochure is well spaced
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Brochure looks balanced
as far as graphical and text presentation
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Brochure has unity
and harmonious balance and color.
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Brochure is well spaced,
well balanced, and has a common theme and purpose throughout.
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____
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Total---->
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____
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