College Brochure Activity
Name: ___________________ Teacher:
Date : ___________________ Title of Work: ___________________
 
Criteria
Points
1
2
3
4
 
Use Microsoft Publisher
Familiar with the program enough to produce a pre-formatted college brochure with no spelling errors
Pre-formatted brochure with a few design elements (graphics, color, lines)
Original design that incorporates a few design elements and principles.
Original design for brochure fully incorporating all design elements and principles and mastery of typography styles.
____
Effective Marketing Product
Basic brochure with general information about College or University
Information is organized and has different sections for particular details about the school (academics, clubs, history, etc.)
Product is well organized and utilizes good design principles such as white space and balance.
Understanding of the use of the marketing purpose of the brochure and the way that colleges may use them to effectively attract prospective students. Use proper grammar and spelling.
____
Understanding of Design Elements
Incorporates one design element into the brochure (lines, space, shapes, form, color)
At least two design elements used in the brochure.
Use at least two elements and one picture.
Brochure is well spaced and utilizes an appropriate amount of pictures, lines, and color combinations.
____
Principles of Typography
No use of typographical diversification.
Section headings and body text are two different typefaces
Different typefaces with minimal understanding of spacing and font diversification.
Utilizes the correct size and design of fonts and character design. Different typefaces are effectively utilized throughout the brochure.
____
Design Principles
Brochure is well spaced
Brochure looks balanced as far as graphical and text presentation
Brochure has unity and harmonious balance and color.
Brochure is well spaced, well balanced, and has a common theme and purpose throughout.
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Total---->
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Teacher Comments:

 


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